Unique brands, cool vibes & lots of freeride attitude - at The Great Valluga in the heart of St. Anton you will find the best of the Arlberg skiing region and much more in our 300 m2 store.
With the best location, our concept store sets new standards in the regional shopping scene. Our formula for success: exceptional shop design and service, a variety of top brands and an extensive range of alpine, all-mountain, freeride and touring skis.
In addition to its unusual shop architecture, this store is a cut above the rest with our unique variety of brands that clearly stands out from the competition. It doesn't matter if you are looking for skis, high-end systems such as ABS technology & Co. or any other equipment - you, our customer, can choose from over 700 categories all mountain gear featuring over 6,500 items and more than 79 top brands and up-and-coming brands.
The Great Valluga loves and lives the Arlberg, outdoor sports and the associated lifestyle. Visitors can experience this up close thanks to the innovative shop design and unique service. Why: The Great Valluga understands you completely from a customer point of view, you are on holiday and seeking adventure. Our mission: to help you make the most of your vacation.
With this philosophy, The Great Valluga has managed personalize the Arlberg ski region into an innovative store concept and bring it to life.
So, if you ask: What is it that makes this shop so special? It would be the same to ask: what is it that makes the Arlberg ski region so special? The answer: clearly, it's the wonderfully groomed ski slopes with their 87 mountain gondolas and lifts. But above all it is the 200 kilometers of off-piste slopes with their sensational diversity. That is the DNA of the Arlberg ski region. This is our magic. And this is The Great Valluga.